I was just trying to calculate how many years I’ve been using loopy cases and it goes so far back that I truly don’t know. My new one- about 1 month. The one before that- 3 years. The one before that, 2 years, and the one before that, 2 or 3! I carry my phone absolutely everywhere with a finger in the loop and I have quite literally NEVER been concerned about dropping it. The only times I’ve ever dropped my phone are times I wasn’t holding the loop. Another HUGE win- it’s not just a life changing carrying solution- it also ACTUALLY protects the phone when dropped! I’ll never use anything else. iPhone screens have gotten too big for me to use one hand to reach corner to corner diagonally. Loopy obviously thought of that with the first screen that get enlarged! Another huge reason I love loopy! I can easily keep my middle finger in the loop, gently press against my palm, and easily be able to reach the opposite corner with my thumb. Without the loop, I can’t do that. I’ll drop the phone for sure. If you’re on the fence or debating the price, I promise it’s worth every penny. The ONLY reason I have ever had to get a new case from Loopy is because I upgraded to the next iPhone with a new design. If the phones never changed, I would have only bought new loopy cases for a new look or color! This newest one I just got is beautiful, simple but NOT plain, it’s really pretty and perfect for summer! Run! Don’t walk! Worth. Every. Penny. And then some!